Our templates, tools, process flows and models are updated after each major study and market research projects we do. They are also integrated. Therefore, you were able to buy one item you would be buying a point-in-time snapshot of one part of all of these Sales and Marketing processes. Therefore, we do not encourage non-members to buy our products or methodologies. We do however understand what good looks like.
At B4P, we focus on customising our approach and recommendations. We always spend time upfront with stakeholders to learn their issues, required outcomes and givens.
We specialise in large multi-national companies, and therefore you will only be benchmarked with companies you can learn from. In our sales and marketing networks, you will learn from (and share knowledge with) senior marketers and senior sales people who are addressing the same challenges and issues as you are.
Sales and Marketing functions and activities depend on numerical and analytical measures and metrics, and they have work-streams that need to be understood from a critical and pragmatic point of view. We benchmark both. For example, if you want to understand how effectively your marketing strategy is integrated with your field sales and major customer management, there is no one number that can directly tell you this. Instead, B4P provides a process map to identify road-blocks or missing steps in the ways of working and any existing processes. And B4P shares successful processes from other firms that have already.
Quantitative data tells us if one company is outperforming another across dozens of indicators. Qualitative data describes why and how the results were achieved.
Our balanced scorecard approach means we use stakeholder groups to validate our research and work streams. These stakeholder groups are:
Four types of companies benefit from having their processes benchmarked:
What exactly is a benchmark? Go to Downloads and you will be able to access a full summary of all of our 12 Process Focus Areas and 132 Process Benchmarks.
At your tailored debrief presentation, rather than the report that may never get fully read, we plan an interactive session where stakeholders and Consultants workshop the findings. During the customised workshop, stakeholders are invited to generate Action Grids and critical paths to the fastest way of addressing the areas that need most focus. For reference and ongoing knowledge transfer management, B4P also provides a report in soft and hard copy.
Clients use B4P to underpin and ensure they continue to improve their strategy and performance year-on-year. They want to be in the know on what good looks like.
No – it’s highly time-efficient. One manager in each department (for example, a Key Account Manager) gives a 90-minute interview. Then all managers with 12 months experience or more complete a 30-minute questionnaire.
We can help you through our expert consultant on a project or one-off basis.
No, but when you see what the benefit of these networks is for members, we are sure you will want to join.
Yes, but we advise you to join before the next study so you get maximum value by being in the study.
Contact us for a full cost schedule. The costs depend on whether we are:
|People and prioritising||We use a structured in-depth qualitative interview with senior and middle managers. We agree your required focus areas (optional) upfront.|
|Focus areas/ process||We introduce benchmarks and metrics gleaned from local and overseas benchmarking in the major FMCG markets – mature, plus developing/emerging. All are used, but in-depth focus is also put on local market priority areas.|
|Data collection, qualitative and quantitative||Our data collection is very time efficient; it does not disrupt your businesses. We need 60 minutes from around six managers for qualitative. For quantitative we provide the resource.|