• By david
  • Posted May 9, 2013
  • In Field sales force

How much can a FMCG Sales Rep or Merchie do without satisficing*?

(*doing the minimum with no regard for a quality outcome) “We’ve lengthened the duration of the current activity cycle from four to six weeks to get more done…” This quote from a recent B4P benchmark study shows some of the flawed thinking that goes on in developing best-practice S&OP (Sales & Operating Planning). This blog […]