- By david
- Posted November 14, 2013
- In Strategy and Structure
NZ FGC: optimising ANZ S&M teams, budgets, activities
Nine companies from B4P client base participated (identities kept confidential) Some benchmarks used a larger sample, including companies from other B4P studies 8-15 managers (qualitative phases) interviewed per company 27-section quantitative data collected – 4,500 data points in this study Results are blind to protect confidentiality – companies are identified using identifiers rather than their […]
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