(e.g. pharmaceuticals in South Africa) Background Please refer to the pharmaceuticals study in South Africa for a real example of where this process was used.This

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Why customer engagement can lead to more profit in B2B than FMCG Putting it simply – customer demands fall into three areas: They want better

If you are reading this article you may be considering or involved in a benchmarking exercise in your company. For example, you may need to