How to run an industry-specific one market study

(e.g. pharmaceuticals in South Africa) Background Please refer to the pharmaceuticals study in South Africa for a real example of where this process was used.This document is a very top line view on how a project would run. It also includes a list of features, advantages and benefits, which while not meant to be the […]

Best Practice Metrics

FMCG today Most Fast Moving Consumer Goods (FMCG) firms will say that they have a competence in using data and market research. They acknowledge that data and research is more available and used than ever before in FMCG Sales and Marketing. Yet some companies make better decisions that result in increased sales, awareness, consideration and […]

Customer Engagement in B2B Firms

Why customer engagement can lead to more profit in B2B than FMCG Putting it simply – customer demands fall into three areas: They want better products or a better offer to get repeat sales and growth They want their products and offer to be different to their competitors’ They want to make more money when […]

How to benchmark your organisation without using external Consultants

If you are reading this article you may be considering or involved in a benchmarking exercise in your company. For example, you may need to make decisions on: Headcount Structure or restructure Performance improvement …or you may just be curious about what good looks like and who is good. The challenge you will face is […]