FMCG clients are under increasing pressure to “do the numbers” and allocate investment (people, money, data) more efficiently and effectively every year. B4P helps clients make better decisions around structure and work flows/processes. It shares best practice in the common 12 work streams in Sales and Marketing departments and cross-functionally. And B4P provides recommendations and solutions in the form of role/people descriptions, tools, templates and checklists for clients to achieve best practice.