About Us

FMCG clients are under increasing pressure to “do the numbers” and allocate investment (people, money, data, time, materials) more efficiently and effectively. B4P helps clients make better decisions around structure and work flows/processes. It shares best practice in the common 12 work streams in Sales and Marketing departments and cross-functionally. And B4P provides recommendations and solutions in the form of role/people descriptions, tools, templates and checklists for clients to achieve best practice.


Colgate Unilever Smiths Nestle
Philip Morris Beiersdorf The Clorox Company Cadbury
Arnotts Campbells Energizer The Coca Cola Company
Coca Cola Amatil Dairy Farmers Diageo gsk
Heinz L'Oreal Mars Johnson and Johnson
Kraft Foods Kellogs Sc Johnson Japan Tabacco
Masterfoods Mondelez International British American Tobacco Uncle Ben's
Schweppes Pepsi


  • Fresh dairy and meat
  • Traditional dry grocery – food
  • Household products
  • Non-food durables – batteries
  • Beverages (non-alcoholic)
  • Tobacco
  • Snacks – confectionery, salty, biscuits, muesli bars
  • Health and beauty – cosmetics, oral care, hair care
  • Frozen
  • Beverages (alcoholic) – beer, wine, spirits


You can read our blog which is jam packed with very useful articles or head to the faq page, where (most of) your questions will be answered.


Get in touch today to learn how we can help your business grow, send us an email or call our Sydney or London office.