B4P benchmarks and researches Sales and Marketing best-practice using quantitative and qualitative techniques. We improve efficiency and effectiveness in Fast Moving Consumer Goods (FMCG) organisation structures and work flows/processes.
Clients want to know what good looks like in spend, structure, and ways of working. Sales and Marketing Directors use our benchmarking services to identify and adopt industry best-practice.
Clients use B4P insight and data to increase effectiveness, efficiency and improve performance/prioritise the five resource classes.
They do this in single markets vs their competitive set; and across regions such as Asia Pacific to benchmark their own subsidiaries vs other FMCG firms.