There is


a better way

B4P benchmarks and researches Sales and Marketing best-practice using quantitative and qualitative techniques. We improve efficiency and effectiveness in Fast Moving Consumer Goods (FMCG) organisation structures and work flows/processes.

Sales and Marketing analytics

Quantitative data:
Costs, headcount, spend (ATL, BTL and trading terms)

FMCG industry benchmarks

Qualitative insight and data:
What’s new; what does good look like?

Globally sourced best-in-class examples

From 22+ markets and communities of practice

Sales and Marketing consulting

Solutions to common problems in FMCG Sales and Marketing structures and work flows/processes

Sales and Marketing Structure

Company, Sales and Marketing structure and organisation effectiveness benchmarking.

Strategy ROI in FMCG

Investment effectiveness evaluation: money, data, people, time/focus, merchandising materials

Portfolio and Brand Strategy

Portfolio and brand strategy benchmarking

Channel Distribution Strategy

Channel distribution strategy, channel marketing, and category activation analysis

Insights and Big Data

Big data, analytics, consumer and shopper insights benchmarking

Customer Engagement

Key customer and small customer engagement and strategy performance analytics

Sales Force Effectiveness

Field sales force efficiency and value-add; third party effectiveness evaluation

Digital and Social Strategy

Digital and Social media integration, planning, execution and measurement

Clients want to know what good looks like in spend, structure, and ways of working. Sales and Marketing Directors use our benchmarking services to identify and adopt industry best-practice.

Clients use B4P insight and data to increase effectiveness, efficiency and improve performance/prioritise the five resource classes.

They do this in single markets vs their competitive set; and across regions such as Asia Pacific to benchmark their own subsidiaries vs other FMCG firms.