B4P benchmarks and researches Sales and Marketing best-practice using quantitative and qualitative techniques. We improve efficiency and effectiveness in Fast Moving Consumer Goods (FMCG) organisation structures and work flows/processes.
Company, Sales and Marketing structure and organisation effectiveness benchmarking.
Investment effectiveness evaluation: money, data, people, time/focus, merchandising materials
Portfolio and brand strategy benchmarking
Channel distribution strategy, channel marketing, and category activation analysis
Big data, analytics, consumer and shopper insights benchmarking
Key customer and small customer engagement and strategy performance analytics
Field sales force efficiency and value-add; third party effectiveness evaluation
Digital and Social media integration, planning, execution and measurement
Clients want to know what good looks like in spend, structure, and ways of working. Sales and Marketing Directors use our benchmarking services to identify and adopt industry best-practice.
Clients use B4P insight and data to increase effectiveness, efficiency and improve performance/prioritise the five resource classes.
They do this in single markets vs their competitive set; and across regions such as Asia Pacific to benchmark their own subsidiaries vs other FMCG firms.
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