Clients want to know what good looks like in spend, structure, and ways of working. Sales and Marketing Directors use our benchmarking services to identify and adopt industry best-practice.

Clients use B4P insight and data to increase effectiveness, efficiency and improve performance/prioritise the five resource classes:

  1.   Money
  2.   Time/focus
  3.   Merchandising material and equipment
  4.   Big data analytics, research and insight
  5.   People

They do this in single markets vs their competitive set; and across regions such as Asia Pacific to benchmark their own subsidiaries vs other FMCG firms.

Performance benchmarking using quantitative and qualitative data to accurately define what good looks like in FMCG structure and ways of working.